You know what’s great about teaching at a school? The kids
show up for class! It’s in their schedule, the clock hits a number and in they
come, a captive audience for 45 minutes of their day. Whatever’s on your mind,
whatever you’ve been working on, you’ve got yourself a guaranteed audience. You
don’t need to send out flyers: “Great music class this Thursday at 9:45. Check
it out!” You don’t need to send an E-vite or create a Facebook event or count
R.S.V.P.’s "Who will be at Friday’s class? Check one: "
___ Yes ____ No ____ Maybe So ____ I’d rather not, but my
Mom’s making me. ___What’s in it for me? ___ Yeah, right. ____ I’m counting the minutes ___ Huh?
I have a concert in two days and am in the midst of intense
self-promotion. It’s exhausting! I’ve got personal e-mail lists, school e-mail
groups, paper flyers, posted flyers and now, the grand Facebook experiment. I
feel a little like a stalker and am just waiting for someone to tell me to leave
them alone already! Put a restraining order on any further advertising. Popular
mythology says, “If you build it, they will come” and I have been building this
concept, vision, repertoire and practice as required. But experience says that
ain’t no one gonna come if they don’t know about it. And hear about it over and
over again.
This is a tickets-at-the-door event, so there’s no way to
count sales ahead of time, just that uncomfortable moment when it’s two minutes
until show time and there’s five people in the audience, three of whom are
family members. Or that shocking surprise when you peek out from the backstage
and the seats are full! Sending out e-mails, I have a long list of wonderful
replies from friends who tell me why they can’t come. I could fill the hall just with “regrets.” But on top of
preparing all the music and moving all the instruments and buying the snacks
and getting change at the bank, there’s the maddening feeling of not knowing
who will show up. And then when folks do, you waste all this time wondering why
so and so didn’t come, especially when you went out of your way to see their
art opening or go to their daughter’s 4th grade play.
Though I appear to be complaining, I recognize that all of
this is necessary to discourage everyone from being a performing artist.
Imagine if all your friends had concerts, plays and poetry readings! This kind
of work is the guard at the door that asks you to show how serious you are,
reminds you that the work is from your own need and tests the depth of that
need separate from who receives it and how many and how often. Of course, we’re
thrilled when the house is full, not only because we can deposit at the bank
the next day, but because it feels good to share and the more the merrier. But
we can’t count on it.
I suppose that’s part of why I’m still teaching at school.
Full house every class!
See you at the concert! Or not.
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